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宣傳單頁印刷有哪些細節問題值得我們注意?
作者:admin 來源:本站 發布時間:2019-7-4 17:03:51 瀏覽次數:146
現在,大多數人對宣傳單都不陌生,并且隨著消費者審美的提高,單頁的形式與內容也有了更多突破。可是,看似簡單的宣傳單頁,為什么還會出現設計或印刷問題引起客戶不滿呢?也許問題出在以下5項細節上!接下來,濟南宣傳單頁印刷就為大家科普一下這5個值得注意的細節問題,教你快速避免宣傳單硬傷!
Nowadays, most people are familiar with leaflets, and with the improvement of consumers'aesthetics, there are more breakthroughs in the form and content of single page. However, the seemingly simple leaflet page, why design or printing problems caused customer dissatisfaction? Perhaps the problem lies in the following five details! Next, Jinan promotional leaflet printing will give you five noteworthy details of popular science, teach you to quickly avoid the hard injury of the promotional leaflet!
1,信息弄錯了
1. Misinformation
宣傳單更重要的就是跟消費者傳遞某種信息,幫助商家在消費者心里樹立某種形象。如果在設計中,將這些信息給忽略或者弄錯,應該是更大的問題。因此,在重要信息,如:聯系方式,聯系地址等的準確性上要予以檢查,及時更正。除此之外,還要保證信息傳達中不會引起歧義。
The most important thing of the leaflet is to convey some kind of information to the consumers and help the businessmen to establish a certain image in the hearts of the consumers. If these information is ignored or mistaken in the design, it should be the biggest problem. Therefore, the accuracy of important information, such as contact information, contact address and so on, should be checked and corrected in time. In addition, we should ensure that there is no ambiguity in the communication of information.
2.出血忘記了
2. Haemorrhage forgot
宣傳單在設計的時候要預留出血,也是為了防止在成品完成切割以后丟失有效內容,影響裁剪程序所做的準備。關于這一點,每個設計師在更初接受相關的課程學習時,老師就應該嚴加強調過。但在實踐中,依然會有不少初出茅廬的設計人員會出現這樣的問題。

The leaflet should be designed with bleeding reserved. It is also intended to prevent the loss of valid content after the finished product is cut and to affect the preparation of the cutting procedure. In this regard, every designer in the initial acceptance of relevant courses, the teacher should be strictly adjusted. But in practice, there will still be a lot of new designers will have such problems.

濟南宣傳單頁印刷

3.文字大意了
3. The main idea of the text
一些設計師在設計單頁的時候,會將全部注意力放在色彩的整體搭配,以及圖片的排版上面,只注重“大局”,往往忽略細節。這也是為什么很多人拿到的單頁以后發現錯別字連篇,甚至很多文案內容語句都不通的原因。一般來說,這樣的問題,是對“校對”環節的不夠重視所導致。
When designing a single page, some designers will pay all attention to the overall color matching, as well as the layout of the picture, focusing only on the "overall situation", often ignoring the details. This is also why many people get a single page later found that the wrong words, even a lot of text content sentences do not understand the reason. Generally speaking, such problems are caused by insufficient attention to the "proofreading" link.
4.制版錯誤了
4. Mistake in plate making
這還是體現了一個不仔細的問題。有時候客戶和設計人員溝通是足夠的,在設計上也達成了一致。但到印刷的環節上,還會出現制版錯誤,導致成品跟設計有較大的出入。所以,在印刷之前,相關人員一定要再三溝通確定細節,避免不必要的損失。
This still reflects a careless question. Sometimes the communication between the customer and the designer is sufficient and the design is agreed upon. However, in the printing process, there will be plate making errors, resulting in a large discrepancy between the finished product and the design. Therefore, before printing, the relevant personnel must repeatedly communicate to determine the details, to avoid unnecessary losses.
5.印刷色差了
5. Printing color difference
出現印刷色彩問題的原因很多。例如,使用的耗材批次不同導致存在品質差異;所選擇的油墨染料與紙張的搭配不當;或是油墨本身質量差,附著力不強等。如果發生這樣的問題,客戶很難對我們設計的宣傳單頁買單,甚至會損失店鋪的美譽度。所以,針對這一點,一方面,商家在選購相關廣告材料時一定要檢查清楚,另一方面,商家要事先和客戶溝通清楚相關的選材細節。
There are many reasons for printing color problems. For example, different batches of consumables lead to quality differences; improper matching of selected ink dyes with paper; or poor quality and adhesion of ink itself. If such a problem occurs, it is very difficult for customers to pay for the leaflets we design, and even to lose the reputation of the store. Therefore, in view of this point, on the one hand, the merchants must check the relevant advertising materials clearly, on the other hand, the merchants should communicate with the customers in advance to clear the relevant selection details.
本期的精彩內容由濟南宣傳單頁印刷的小編整理所得,感謝大家的閱讀,如果有什么不對的地方,歡迎到我們的官網:http://fashionalized.com,給我們留言評論,我們將會給您一個滿意的答復!
Thank you for your reading. If there is anything wrong, welcome to our official website: http://fashionalized.com. Leave us a message and comment. We will give you a satisfactory answer!