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精品畫冊印刷有哪些共同點?
作者:admin 來源:http://fashionalized.com 發布時間:2019-7-27 16:16:25 瀏覽次數:145
當我們到一個公司的時候,一般都會拿到一個公司印的宣傳畫冊,畫冊印刷對提升公司形象、宣傳公司文化有著不可磨滅的作用,這些年隨著互聯網進程的加快,涌現了一批批像濟南書刊乐天堂国际官网一樣的優質的畫冊印刷企業。觀察每個畫冊印刷企業會發現他們都有一些共同點。
When we go to a company, we usually get a publicity picture album printed by the company. The picture album printing has an indelible role in promoting the company's image and publicizing the company's culture. With the acceleration of the Internet process these years, a number of high-quality picture album printing enterprises like Jinan books and magazines printing have emerged. Looking at each album printing company, they all have something in common.
近幾年,由于商業的發展,各種各樣的文化產業蓬勃發展,于是乎,造就了畫冊設計的產生,畫冊設計本身作為一種文化,有著自身的特點,其表現手法多種多樣,但主要的是文字加圖片的形式,由此完整地表現特定地方的風貌和時代的色彩。
In recent years, due to the development of Commerce and the vigorous development of various cultural industries, album design has come into being. As a kind of culture, album design has its own characteristics, and its manifestation methods are various, but the main form is words plus pictures, which fully reflects the wind of a particular place. Appearance and color of the times.
區別于產品畫冊也區別于商業刊物,某種程度上來說文化類畫冊是帶有一定政府行為和史料色彩的廣告載體,因此在設計編排時要吃透精神,協助編委成員做好資料整理工作,包括參謀審片、商討裁切、順序編排、明確主次。具體設計時,一般采用一色底或白底,以便突出畫面,使之不受其它因素的干擾。精美的圖片可拉大版面以渲染效果,對有些從印刷品上翻印的圖片,原則上以小于原圖尺寸為定位標準,以使畫面盡量保持高品質。

Different from product albums and commercial publications, to some extent, cultural albums are advertising carriers with certain government behavior and historical materials. Therefore, in designing and arranging, we should have a thorough understanding of the spirit and help members of the editorial committee to do a good job in data collation, including staff review, discussion and cutting, sequential arrangement and clear priorities. Specific design, the general use of uniform or white background, in order to highlight the picture, so that it is not interfered by other factors. Exquisite pictures can be stretched to enlarge the layout to render effect. For some pictures that are duplicated from printed matter, in principle, the size of the original picture is taken as the positioning standard, so as to maintain the high quality of the picture as far as possible.

濟南書刊乐天堂国际官网

在進行版面設計時,為了使橫豎規格不一的圖片達到統一的視覺效果,首先要確立一個規范暗格,也就是特定的落位標準,包括文字的排列格式、天頭地腳標準和行欄距離等,接著進行大致的定位編排,然后再進行微量調整。氣勢上要講究合理布白,整體而大度。封面是重點設計的對象,其圖片的確定更是起到畫龍點睛的作用,因此要精心構思,巧妙安排。
In layout design, in order to achieve a unified visual effect for pictures with different horizontal and vertical specifications, first of all, we should establish a standard dark space, that is, a specific standard of placement, including the text arrangement format, the standard of heaven, earth and foot, and the distance between rows and columns, and then make a general positioning arrangement, and then make minor adjustments. In terms of momentum, we should pay attention to reasonable white cloth, and be overall and generous. Cover is the key object of design, and the determination of its pictures plays a key role. Therefore, it is necessary to conceive carefully and arrange skillfully.
另外值得強調的是景觀介紹類畫冊的設計,由于其表達主體基本上是圖片,而圖片本身又極具觀賞價值,因此在設計時應更多地發揮圖片的直觀功能,借用圖片來突出主題。反之,若過多地使用著色夸張手法,則將或多或少地分散讀者對主題的注意力。
In addition, it is worth emphasizing that the design of introductory album of landscape is based on pictures, and pictures themselves are of great ornamental value. Therefore, more intuitive functions of pictures should be brought into play in the design, and pictures should be used to highlight the theme. On the contrary, excessive use of coloring and exaggeration will more or less distract the reader's attention to the theme.
畫冊設計中表達的內容往往是豐富多彩,總的來說是為了起到展示宣傳的目的,因此人們在欣賞一本畫冊時,更多的是注重它的整體觀賞度,而不是一味的陳述,所以說畫冊設計的好壞通常取決于整個版塊的設計,而不是文字的精彩或者是圖片的絢麗。
The content expressed in the album design is often rich and colorful. Generally speaking, it is for the purpose of exhibition and propaganda. Therefore, when people appreciate a picture album, they pay more attention to its overall viewing, rather than blindly stating it. Therefore, the quality of the album design usually depends on the design of the whole block, rather than the text. Excellent or gorgeous pictures.
今天的精彩內容就暫且給大家介紹到這里了,濟南書刊乐天堂国际官网的小編十分歡迎歡迎大家給我們留言評論:http://fashionalized.com
Today's wonderful content will be introduced here for the time being. The editors of Jinan Books and Magazines are very welcome to leave us a message and comment: http://fashionalized.com.