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畫冊印刷怎么才能高大上?
作者:admin 來源:本站 發布時間:2019-2-3 20:38:49 瀏覽次數:189
  我們需要的要求就是高大上!這樣的要求,怎么用在畫冊印刷設計當中來呢?如何在美觀大方和信息傳達的天平上左右平衡?這次一次性告訴你。
What we need is to be tall! How can such requirements be used in the design of picture album printing? How to balance beauty and information? Tell you once this time.
作為企業形象宣傳的手段之一,畫冊印刷的設計被各大企業擺在了宣傳的重要位置上。一個企業的形象,能否精準且深入人心的傳達給客戶,這對企業畫冊的設計有著一些不同于一般畫冊的要求。通常,為了給一個企業塑造良好的市場形象,都會對該企業進行文化包裝。企業畫冊作為企業文化的一個出口,首先要傳導給客戶的是該企業的良好的形象,以及企業在自己專業領域所取得的成就,以此作為在同行中競爭的籌碼,被大家所記住。
As one of the means of corporate image publicity, the design of picture album printing has been placed in the important position of propaganda by major enterprises. Whether an enterprise's image can be accurately and deeply conveyed to customers or not has some different requirements for the design of enterprise picture album from the general picture album. Usually, in order to create a good market image for an enterprise, the enterprise will be culturally packaged. As an export of enterprise culture, enterprise picture album should first transmit to customers the good image of the enterprise and the achievements of the enterprise in its own professional field, as a chip of competition among the peers, it is remembered by everyone.
圖片模糊,文字冗長?千萬不要!
Pictures are blurred and text is lengthy? Never!
畫冊的基本構成為圖片和文字。作為形象宣傳,圖片在畫冊中占據著主導地位,文字則輔助圖片,對內容進行闡明與解釋。所以在畫冊設計時,圖片部分為重要的采集點,需要準備與企業相關的高質量圖片,因為只有圖片的質量高,才可以打造出高質量的畫冊。文字雖為輔助角色,卻也應該簡練精準。一本畫冊的篇幅有限,不是故事書,客戶對待宣傳物品的耐心是有限的,不可能文盡其詳。畫冊設計時,對文字信息的采集應短小精悍,直戳根本。
The basic composition of the album is pictures and words. As image propaganda, pictures occupy a dominant position in the picture album, while words are supplemented by pictures to clarify and explain the content. Therefore, in the design of albums, the picture part is an important collection point. We need to prepare high-quality pictures related to enterprises, because only with high quality pictures, can we create high-quality albums. Although words are auxiliary roles, they should also be concise and precise. The length of a picture album is limited, not storybook. Customers'patience with promotional materials is limited, and it is impossible to elaborate. In the design of picture albums, the collection of text information should be short, concise and direct-proof.
對齊還是不對齊?

Alignment or misalignment?

答案是,對齊。花哨的設計千奇百怪,好的設計卻專情于一,那就是整齊。這是一個宣傳物最基本的氣質。當然不排除因為特殊需求而做刻意的“亂化”處理。一般情況下,圖文最好是工整。我們都知道,人的視覺是存在誤差的,差之毫厘,謬之千里這種情況在設計品種很常見,往往肉眼看起來差不多的東西,實際卻差了很多。工整的好處其一是安全,它讓你設計的畫冊看起來雅氣;其二平衡,為了讓誤差盡可能的減小,工工整整好過凌凌亂亂。姑且不說設計的水平,單是印入人眼第一印象,整齊就會全然取勝。
The answer is alignment. The fancy design is strange, but the good design is dedicated to one thing, that is, neatness. This is the most basic temperament of a publicity material. Of course, we can not exclude deliberate "disorderly" treatment because of special needs. Generally speaking, the pictures and texts should be neat. As we all know, people's vision is erroneous, the difference is millimeter, the fallacy is thousands of miles. This kind of situation is very common in the design variety, often the naked eye looks similar things, but in fact it is much worse. One of the benefits of neatness is safety. It makes your album look elegant. The other is balance. In order to minimize errors, neatness is better than clutter. Despite the level of design, neatness will win the first impression.
留白太多好浪費紙?
Too much blank to waste paper?
這種節儉的思維不該出現在畫冊的設計中。留白,是極具中國美學特征的,它給人的第一感覺就是通透。從各種藝術形式中,簡化與留白都是不變的傳導美的手段。古典戲曲中簡化的道具可以豐富觀眾的想象力;寫意的水墨畫,大氣瀟灑的筆觸,給人灑脫的觀感;現代設計美學中,對極簡的推崇也是可見一斑。留白,已經融入到人類藝術生活的方方面面。中國人自古講究,空達致遠,浩氣通流的意境。所以,各種形式的留白,不僅不浪費紙,還會讓畫冊的設計感陡然直上。但是,留白應該正確與巧妙,空洞就不是留白的目的了。
This kind of frugal thinking should not appear in the design of picture albums. Left blank, which has the characteristics of Chinese aesthetics, gives people the first feeling of penetration. From various artistic forms, simplification and blank space are invariable means of transmitting beauty. Simplified props in classical operas can enrich the audience's imagination; freehand ink painting, elegant brush strokes, giving a free and easy sense of view; modern design aesthetics, the praise of minimalism is also evident. Blank space has been integrated into all aspects of human artistic life. Since ancient times, the Chinese people have been fastidious about the artistic conception of reaching far and flowing far and wide. Therefore, various forms of blank space, not only does not waste paper, but also makes the design of the album suddenly straighten up. However, blank space should be correct and clever, and emptiness is not the purpose of blank space.